Extra fresh, for real.
Heineken Silver
For Heineken's biggest product launch in its history, Heineken Silver, I had the pleasure to be involved as an art director. This meant building a visual world around the brand using a new approach to styling, expression, locations and interaction between models, to reach a new and modern audience.
Responsibilities:
Art Direction
Photography:
Paul Berends
The photography was intended for below-the-line usage but markets responded extremely well, clearing the way for them to be used in above-the-line campaigns as well.
The imagery has been used to support Heineken Silver campaigns across Europe and reached millions of consumers, harvesting a very successful launch of Heineken’s newest brand.
